Maximizing Food Photography for Restaurant Promotion

Maximizing social media to promote a restaurant means taking good photos

Social media has become a powerful tool for reaching more customersOne way of promoting your restaurant is to post eye-catching posts using vibrant pictures parallel with well-crafted descriptions on your official social media accounts 

Whether restaurateurs opt to collaborate with an expert photographer or attempt to take the photos on their own, it is best for them to understand the basics of food styling that is specifically for commercial photographyHaving a working knowledge on how food photography is done professionally will help you to create images that highlight items your marketing team planned to give spotlight or introducing new dishes to regular customers and get new ones to try your specialties.  

When a chef does plate for a customer, things that they keep in mind will always be related to portioning, visual appearance of either the condiment or the main ingredient, and definitely the practicality of when a diner consume the dish. In reality, plating for food photography purposes isn’t fundamentally different from plating for guests, as, in the end, the food should appear real and same as when the server delivers them to the table. But of course, there are things to consider when plating dishes for photo purposes. Here are some essential principles to keep in mind when doing a food photography session for your restaurant promotions. 

1. Timing is Everything 

Any last minute adjustments or additions should be done at the table that is used for cooking. If the dish needs to be transported from the kitchen to the photoshoot area, for example, it will be a good idea to add the sauce or toppings right before the photos are taken so that everything will be balanced and in place. The last thing we want to encounter is having the soup evaporate, the green leaves darkened or the sauce scatter and having to cook the dish all over again because of these unwanted changes.   

2. Paying Attention to Details

The combination of lighting and camera lens can highlight even the smallest details in a food photography. Scrutinize everything in the plate to check whether everything is in order as it was previously planned. Details in food photography might vary, from the consistency of the sauce, freshness of the leafy garnishes to micro-detail concern like where the crumble should fall. It would be nice to have some clean-up tools on hand, such as napkins to wipe out errant splashes or sauce, and perhaps a small pair of tongs for making minor adjustments needed.     

A chef is putting garnish on top of a dish.
Artful plating is one of the key elements to support a good food photography. (Photo: Shutterstock)

3. Lighting and Angles 

When doing the food photography without a professional helpone should remember that good lighting counts. It is always best to use natural light when taking food photos, because it gives the dish a warm and inviting glow in a natural way. The best time to harness the power of the sun is always way before noontime known by professional photographer as the Golden HourLighting also come hand in hand with from which angles the picture is being taken. Don’t hesitate to play with low angle for a dramatic depth or higher angle for a more expansive view. In the end, the goal is to make the dish looks extremely tasty and edible.


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