Today’s society is a busy one where people are rushing from one place to another. With this phenomenon, many people are unable to cook or prepare their own meals despite having their own kitchens or budget to buy the ingredients. Some resort to unhealthy options that are normally high-processed, fast food meals.
As a restaurateur or chef, it would be to your best to take advantage of this growing need for convenience in the Philippines and put up a food delivery business. If an aspiring food business owner doesn’t own a restaurant, this can also be a great way to dip their toes in the food industry.
More companies are offering this service and there is a wide variety out there that will cater to different needs and health requirements. Customers either order their meals online through a website or an app, or place a call. You can also offer a food-on-demand or subscription type, where they book meals for the whole week.
If this sounds like an interesting opportunity but you don’t know where to start, here are some steps and tips on how to start a food delivery business.
There are so many options when it comes to food delivery businesses. One of the keys is to offer food that the owner loves creating or consuming. So, the first question would be, what would you – as the owner – like to offer?
Are you a health-conscious person and have a mission and passion to see people make healthier choices? Do you want to help people lose or gain weight while being supplemented with enough nutrients? Or, maybe you simply want to focus on a particular type of cuisine.
The possibilities are endless, so it’s vital that business owners choose and be consistent with what they promise to offer. Your food business would have a higher chance of success if people like the menu and want to keep re-ordering for the food.
Having a focus on what recipes you’ll want your food delivery business to offer is going to help in finding out who will be your customers. Find out if there’s an interest or demand of the type of food you’re planning to serve in a certain area.
Besides what kind of food, you can also check other factors that are integral to the business. For instance, are the potential clients comfortable with using websites or apps? Are they interested in weekly or monthly subscriptions?
Every business owner can try organizing interviews or focus groups so they can get a consensus as to what their future clients are looking for in a food delivery business.
Now, after you as the business owner knows the pulse of your targets, start building your menu. Besides the dishes, take a look at the industry pricing and see which price point is best for your future clients.
Since there are a lot of food delivery businesses right now, pay close attention to the competitors, too. Figure out how the business can offer something new, different and of value – i.e. offering discounts or waiving delivery fees for customers who book in advance, enabling people to order through a custom mobile app, etc.
In this stage, decide also what mode of transportation that will be implemented. Figure out the cost efficiency of delivering food on bikes, motorcycles, cars or vans throughout a whole year.
Future food delivery business owners can skip this phase if they already own a restaurant, as they can use the sources that they use in their own establishment. But if a person is just starting out, there are options to choose from.
Try creating the meals in the comforts of our own home kitchen could become the first option. This is ideal if you’re really starting to build your client base. However, once the orders begin to pile up and your one-person team can’t handle the cooking, then it’s time to enlist the help of experts.
Besides food ingredients, look for suppliers of the containers you’ll be using. Remember, if you don’t want to handle a certain aspect of the business, delegate this particular task to someone else.
Once the business is fully operational, you may want to get started on marketing so you can grow your client base. There is value in spending for marketing efforts and projects, and many businesses owners are still not seeing this.
You can spend on online or social media marketing, where you can target ads to users who are more than likely to avail of your service. Another option is to go with the traditional route and put up posters and give out flyers to potential customers at strategic locations.
Last but not least, let people know more about your business through Word of Mouth. Ask family, friends and existing customers to spread the word – you can even offer discounts for any referrals you get from them.